When is the right time to use an infographic vs a standard image? There are so many options for amazing graphics that you can use to enhance your blog or social media post. Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. (Source)
When working with clients I always recommend using images that are genuine and promote a conversation. This sometimes could be an image or an info graphic.
When you are writing about a topic that you don’t think that all your followers and or readers will understand an infographic is an amazing way to help your readers understand the topic and many people are visual learners.
If you are writing a post on a general topic and want to add some fun and don’t need information to support the topic, go for an image. You get to share an awesome picture with your followers without overwhelming them with content.
A good rule of thumb is …
Do you want to teach your readers? – Infographic
Do you want to promote or engage? – Picture